Sports And Recreational Activities-Helmet Promotion-Proper Helmet-Campaign

Love your helmet? Wear it, share it or care for it, and win prizes

Ottawa Public Health is launching the Adopt a Helmet contest, part of a new helmet promotion campaign. The contest is open to youth and young adults aged 13 to 24 years old. Participants have the chance to win one of the following prizes:

• One of two BMX bikes (or equivalent) with a brand new helmet
• One of five skateboard packages
• One of two in-line skate packages
• One of four City of Ottawa recreation packages

There are three easy ways to enter the contest:

• Wear it: Have your photo taken with the contest-themed helmet at locations specified on the campaign’s blog (adoptahelmet.com).
• Share it: Share the “Adopt a Helmet” mockumentary via Twitter. Be sure to mention @ottawahealth in your tweet.
• Care for it: Share your helmet adoption story through text, photos, and/or video and send it to adoptahelmet@ottawa.ca.

The contest builds on the Adopt a Helmet social media campaign, which has featured:

• An accessibility campaign with 24 local retailers to provide discounts on helmets on Helmet Day
• A video mockumentary (youtube.com/adoptahelmet)
• A helmet adoption blog (adoptahelmet.com)

Sports and recreational activities represent the second leading cause of head injuries among children and youth. Wearing a properly fitted helmet for these sports can reduce the chance of brain injury by 85 per cent.The Adopt a Helmet contest runs until July 20, 2012. For contest rules and guidelines, please visit adoptahelmet.com/contest.For more information about using and choosing a proper helmet, please visit ottawa.ca/health or call 613-580-6744 (TTY: 613-580-9656). You can also connect with OPH on Facebook and Twitter (@ottawahealth). read more..

source:ottawa.ca

Political Persuasions-Campaign-Jli

The Just Label It (JLI) Campaign announced today that a record-breaking one mill...

The Just Label It (JLI) Campaign announced today that a record-breaking one million Americans of all political persuasions have called on the FDA to label genetically engineered (GE) foods. Yesterday, March 27, the FDA was required to respond to the petition. Wondering where your food coming from? Take a look: read more..